A team of five Pursuit of Portrait creatives travel to Reykjavik, Iceland in partnership with Inklaw Clothing for the launch of their latest collection "The Statement" at the Reykjavik Fashion Festival in March, 2017, attending the fashion show and creating content to amplify brand influence with featured posts and storytelling on Pursuit of Portraits.
This commission was PoP's first big initiative outside the US and involved a diverse set of creatives (ELISE SWOPES, LASAYE, JAMES CREEL, MICHAEL PEREZ & ALINA TSVOR) selected by the client from a roster of PoP creatives based out of New York City and Chicago. The locations were pre-determined markets of immersion in the US that laddered up to the strategic imperatives of this campaign. The campaign in itself, which was aimed to drive awareness towards Inklaw Clothing's debut at the RFF in Iceland also came to life in real time via IG Story-telling, thereby creating the added buzz needed to meet the campaign goals. PoP team members on this trip; Lasaye Hommes and Michael Perez also walked the runway at the Reykjavik Fashion Festival, along with Sorelle Amore.
POP IN THE SPOTLIGHT
Photos by Elise Swopes, Michael Perez, James Creel & Alina Tsvor as part of Team PoP. Models: Lasaye & Sorelle Amore.