In anticipation of reaching the celebratory milestone of 100k followers on Instagram, we partnered up with @muses to give away some incredible prizes with the #MusesPoP100k giveaway contest. The goal behind this partnership was to help gain exposure for our partner's product launch; the Muses App, bring PoP to 100k faster by driving engagement, promote our inaugural issue print magazine sales and most importantly, to inspire creatives globally to create and share their love for portraiture.

Through the brief span of this contest which ran for 2 weeks, we saw over 3,400 original photos shared via #MusesPoP100k and we gained over 16million Impressions with 2.7million in overall reach. In addition, our story views about the contest reached 150k+, and we had over 5k unique visits to our site, concluding that the partnership and giveaway was a tremendous success on all fronts.

We had 12 overall nominations in the running for the grand prize including 6 honorable mentions and the Top 3 winners were picked randomly by our guest @awmammamia over a "Live Stream" via our Instagram to keep the judging process transparent and truly unbiased. The grand prize winner was announced based on top engagement of the 3 winning posts. 

12 NOMINATIONS of #MusesPoP100k


Below are the usernames of the 12 final nominations for the #MusesPoP100k contest (L to R - clockwise - shown above in no particular order)
@visualsbyjay_, @paolodelcastillo, @spatialflow, @castillonaire, @kai.boet, @chvrle, @jsn.liu, @g.romeee, @calop_, @calvinavigator, @alessandravitozzi, @ellzzrawrr.

WINNERS of #MusesPoP100k

  • Grand Prize Winner (Canon 5d Mark IV and a Tamron 35mm f1.8) – Alessandra Vitozzi (@alessandravitozzi)
  • 1st Runner Up (Peaks 13” messenger bag and two Lexar 64GB professional SD cards) – Calob Castellon (@calop_)
  • 2nd Runner Up (VSCO film essential pack PoP Swag)  – Josh Castillon (@castillonaire)

    Written by Jessica Rosen for PoP